We are living in the digital world where people's lives happen to be greatly influenced by technology, most importantly the web. With all the evolution around the globe Wide Web, various marketing strategies and trends are also altered by companies to be able to reach out to the modern audience. Which is why marketing with video emerged.
But what is online video marketing in the first place?
Some may not realize it but marketing with video is really a strategy which has been used by marketers back in the day. In reality, it absolutely was just about the most effectual approaches to endorse new companies, services towards the market.
You're probably thinking, in the event it were the definition of online video marketing before, then what's marketing with video today?
It's simply a promotional technique that utilizes videos to promote new companies, products or services. Picture or internet marketing is commonplace for internet businesses and it is considered to be one of the most influential tools for sales and advertising, no matter any business niche.
What are some of the great things about doing online video marketing?
Ranking Higher on Search engines like google
Of course, you want your business to be clicked first once it's been searched. Why? Because being ranked higher on any internet search engine increases your business leads; so when you increase your leads, you will get potential prospects.
Based on a Forrester research, chances of the website to appear about the first page of Google are 50% higher if this has a video.
Advertising Email will probably be Opened
If the email subject line has got the word "video" in it, people are actually more enticed to open it 2-3 times a lot more than the subject lines that don't.
Though there could be some glitches concerning video attachment in emails (like servers not able to embed videos directly), you can find marketers who pull it off. What they do is that they make use of a picture of your play button which automatically redirects to some website landing page (containing the actual video) once clicked.
More Users can be Converted
No matter if what you have there exists a squeeze page or even a webinar, any page which has a video in it will really convert more users.
In fact, product pages which have videos inside it are proven to transform 6-30% better than those videos that do not.
With increased and more companies employing online video marketing inside their tactics and techniques, it surely can become more progressively popular through the years.